IMDEX Limited (ASX: IMD) (“IMDEX” or the “company”), a leading mining equipment, technology and services (METS) provider to the global minerals industry, today announces the launch of its new branding, which includes the corporate logo and IMDEX’s leading brands AMC and REFLEX.
Commenting on the rebrand, Managing Director Bernie Ridgeway said: “We are excited to officially unveil our new branding. Over the past 3 – 4 years we have been successfully repositioning ourselves as a technology company, with a vision of being the leading provider of real-time subsurface intelligence solutions to the global minerals industry.
“This transformation commenced with the acquisition of ioGlobal and our ability to connect our market leading technologies with IMDEXHUB-IQ™ (cloud-based software formerly branded as REFLEXHUB-IQ™) to provide secure accurate data in real-time or near real-time, between the field and the office.
“The rebrand was undertaken to align our corporate branding with our company’s vision and focus on IMDEX’s solutions sets.”
IMDEX now delivers a range of end-to-end solutions to the global minerals industry and targeted non-mining applications. These solutions integrate AMC and REFLEX technologies and include: Drilling Optimisation; Downhole Navigation; Structural Geology; In-Field Geoanalysis; and Driller Operable Geophysics.
As an example of this integrated approach, IMDEX’s Drilling Optimisation solution combines the: REFLEX TN14 GYROCOMPASS™
; REFLEX CORE REMOVAL TOOL™
; and IMDEXHUB-IQ™
; together with AMC’s range of innovative drilling fluids and equipment including the brand’s new AMC MUD AID™
, AMC BOS™
and AMC’s SRU™ (Solids Removal Units™)
Today the company is launching its latest technological innovation to the Drilling Optimisation
suite with the AMC MUD AID™
(automated in-field diagnosis). The AMC MUD AID™
is a remotely monitored, in-field mud testing unit, designed to optimise and automate fluid management – 24/7. The unit guides drillers to complete drilling fluid programs, without the need for a dedicated drilling fluid engineer on site and is integrated with IMDEXHUB-IQ™ for complete visibility across the operation.
The company’s Drilling Optimisation
solution aims to redefine the way drilling fluids, equipment, technology and software are used, to ensure execution of drilling programs are to specification, on time, within budget and safely. Clients also benefit from the operational efficiencies achieved by working with one trusted provider.
Mr Ridgeway added: “IMDEXHUB-IQ™, which is central to all of our IMDEX solution sets, provides us with a significant advantage. We are able to let drillers and resource companies know what is going on below the ground as accurately and quickly as possible – while the drill rig is still on site. It is this intelligence that enhances the efficiency and profitability of their operations at all stages of exploration, development and mining.”
IMDEX’s new branding is being implemented globally. Today’s launch was timed to coincide with the company’s Annual General Meeting on 19 October 2017 and a number of key industry events in South America and Australia including the ADIA’s Drill 2017 held on 11 and 12 October, where IMDEX will showcase its latest products and technologies including the AMC BOS™
, AMC MUD AID™
and REFLEX ACT 3.5™.